Disney Parks unveils "Year of a Million Dreams" campaign

by Josh | January 26, 2007 5:40 pm

Today, Disney Parks revealed its new “Year of a Million Dreams” campaign, in which random park guests shall be awarded prizes such as being sheriff for a day at Frontierland and staying a night in Cinderella’s castle. To help market the contest, Disney has unveiled three photo illustrations[1] from Annie Leibovitz, featuring celebrities in popular animated roles. Among the famous faces, Beyonce Knowles, Lyle Lovett and Oliver Platt hitch a ride in a teacup; Scarlett Johansson leaves a ball – and a slipper; and David Beckham dukes it out with a dragon. Interestingly, Yahoo! News[2] has images from the shoots for these photos. Set to appear in Vanity Fair, GQ and The New Yorker, further photo illustrations with to-be-named celebrities are on the way, according to Dailey Comet[3].

Endnotes:
  1. three photo illustrations: http://adisneyparks.disney.go.com/disneyparks/en_US/index?name=Gallery&CMP=BAC-DreamsGalleryAP
  2. Yahoo! News: http://news.search.yahoo.com/search/news?p=disney+parks&ei=UTF-8&fr=sfp&c=news_photos
  3. Dailey Comet: http://www.dailycomet.com/apps/pbcs.dll/article?AID=/20070126/APN/701263056

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