Ultimate Disney points to Home Media Retailing, where it is noted that just as Bamb II will enter the Disney vault 70 days after its initial release, the Platinum Edition DVD of Bambi will soon join the midquel as well. It is also worth mentioning that Lori MacPherson, SVP of brand marketing and product management for Buena Vista, has noticed, “From all of our video premieres, Bambi II has gotten the highest audience scores in research screenings,”