Garfield marketing his way to theaters

by Josh | April 29, 2004 2:44 pm

Business Wire[1] reports that Twentieth Century Fox has lined up an impressive marketing plan for Garfield: The Movie, with national promotional partners including Pepperidge Farm, Wendy’s, Ashley Furniture, Valpak, and Dole. Meijer, Wal-Mart, Blockbuster, Cookies by Design, and Pocket Billiards via the c-store channel will serve as retail promotional partners. Fox’s “wide-reaching in-theatre” promotional partners include Regal Theaters, the previously mentioned Pepperidge Farm, Coca-Cola, and gift cards promotions from Loews/Cineplex and AMC Theatres. Check out the link to see how these companies will be promoting Garfield: The Movie. Thanks to Toon Zone[2] for the heads up!

Endnotes:

Business Wire: http://home.businesswire.com/portal/site/home/?epi_menuItemID=989a6827590d7dda9cdf6023a0908a0c&epi_menuID=c791260db682611740b28e347a808a0c&epi_baseMenuID=384979e8cc48c441ef0130f5c6908a0c&ndmViewId=news_view&newsLang=en&div=1865077808&newsId=20040427006133
Toon Zone: http://forums.toonzone.net/showthread.php?t=109664

Source URL: https://animatedviews.com/2004/garfield-marketing-his-way-to-theaters/