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Garfield marketing his way to theaters

Business Wire reports that Twentieth Century Fox has lined up an impressive marketing plan for Garfield: The Movie, with national promotional partners including Pepperidge Farm, Wendy’s, Ashley Furniture, Valpak, and Dole. Meijer, Wal-Mart, Blockbuster, Cookies by Design, and Pocket Billiards via the c-store channel will serve as retail promotional partners. Fox’s “wide-reaching in-theatre” promotional partners include Regal Theaters, the previously mentioned Pepperidge Farm, Coca-Cola, and gift cards promotions from Loews/Cineplex and AMC Theatres. Check out the link to see how these companies will be promoting Garfield: The Movie. Thanks to Toon Zone for the heads up!

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